Apple reportedly unveiled a brand new synthetic intelligence (AI) characteristic for its App Retailer on the Worldwide Builders Convention (WWDC) 2025. As per the report, the brand new characteristic, dubbed App Retailer Tags, is a brand new approach for customers to find new and related apps inside the market. The Cupertino-based tech big reportedly stated these tags will likely be primarily based on the options and functionalities discovered inside completely different apps, making them extra helpful for customers. The corporate is alleged to be utilizing in-house AI fashions to create these tags.

In keeping with a TechCrunch report, the iPhone maker introduced the brand new characteristic throughout a session concerning the modifications coming to the App Retailer Join on the WWDC 2025. App Retailer Tags are stated to be new labels that will likely be created utilizing Apple’s giant language fashions.

These AI fashions will reportedly acquire knowledge from numerous sources inside the App Store, together with locations that are usually pushed deep inside the app itemizing web page. A few of these are stated to be the app description, app class, metadata, and even the screenshots added to the web page. Primarily based on this knowledge, the fashions will reportedly create new tags or labels which might be primarily based on particular options and functionalities of apps.

Customers who faucet on these tags are stated to be taken to a brand new web page the place a curated record of apps and video games that include a selected characteristic or performance will likely be displayed.

When App Retailer customers faucet on one of many new tags, they will be taken to a brand new web page providing a curated assortment of all of the apps and video games that provide related options or performance — an extension to the App Retailer’s present characteristic that factors customers to apps they “may also like,” discovered on the backside of particular person listings.

Notably, the publication talked about that whereas these tags will likely be AI-generated, they are going to be reviewed by people earlier than they’re utilized to apps and made dwell on the App Retailer. Moreover, builders are stated to be accountable for which tags are related to their apps. For this, they may reportedly get a brand new data web page on the App Retailer Join software program.