India’s house projector market is steadily gaining momentum, and BenQ – the main identify within the projector section – has raised the bar as soon as once more with the launch of its two new flagship 4K fashions: the W5850 and W4100i. The W5850 is priced at Rs 7,00,000, and the W4100i might be obtainable for Rs 4,00,000. Each projectors might be obtainable by means of all main Dwelling AVSI companions throughout India beginning Might 2025 onwards. These each projectors are filled with BenQ’s CinematicColor expertise (100% DCI-P3) and HDR-PRO for excellent coloration accuracy. Devices 360 had a phrase with Rajeev Singh, Managing Director of BenQ India & South Asia, on the rising tendencies within the Indian market and total firm technique. Few of the responses have been edited and shortened for ease of understanding.

How do you see the good projector market rising in india over the following 5 years? And what might be your contribution to this progress on this?

Out there for good projectors, there’s solely the house projector section that’s presently rising. The info projector and B2B projector markets are stagnant. Nonetheless, the house projector section is rising at a fast price. The explanation behind is that individuals’s sample of consuming content material has modified, and together with this, there have been main modifications in projector expertise as nicely. Earlier, there have been many limitations to the usage of projectors within the house, together with the requirement of a darkish large room, a white projection display screen, brief lamp life, and complex set up. 

The normal negatives of projectors that had been there whereas utilizing them at house are not there. On account of advances in expertise, all these limitations have been overcome. Now the life cycle of the projector can be growing rather a lot; it has grow to be about 30 thousand hours. In such a scenario, for those who use the projector for even 5 hours every day, then your projector will final for 10 to fifteen years.

At the moment, most individuals, notably high-net-worth people (HNI), favor watching content material at house quite than going to multiplexes. These persons are spending cash on making their house a multiplex.
We’re the main participant within the projector market in India, and our total market share is near 50%. Our market share within the 4K projector section stands at about 42-43%, and that within the moveable projector section at about 51%. We estimate that the house leisure projector market will continue to grow at a price of 20-25% year-on-year. At this price, the market might nearly double in measurement over the following three to 4 years.

India is a worth delicate but aspirational market for a lot of gamers. How does BenQ plan to steadiness affordability with premium improvements right here?

I imagine that India isn’t a price-sensitive market, however a value-driven one. Indian prospects prioritize worth over simply worth. We’re additionally a value-oriented model, and the worth we provide inside our worth vary is the most effective within the market-which is why we’re the market chief. Our merchandise aren’t low-cost, however the worth we offer at our worth factors is unmatched by some other competing model. Relating to affordability, we provide a variety of merchandise that cater to totally different worth factors, making certain that prospects can select in accordance with the worth they search.

With the rise of 4K and laser projection, what’s subsequent by way of picture high quality and efficiency? And the way are you integrating AI into projectors?

The brand new characteristic you are seeing in image high quality is 100% DCI-P3, which is present in professional-grade cinema. We have carried out this 100% DCI-P3 in our new projectors, the W5850 and W4100i, so now you possibly can take pleasure in professional-grade cinema coloration high quality at house. A couple of years in the past, it was unimaginable to expertise such picture high quality and coloration at house, however we have made it doable.

BenQ W5850 (left) and W4100i (proper)

The following large factor you may see in industrial cinema is Rec. 2020. That is the brand new commonplace improve for industrial theaters. We launched the Laser TV Projector a while in the past, which meets 95% of the Rec. 2020 commonplace.

As for AI in projectors, we have began integrating AI into our new projectors. You may expertise this within the W5850 and W4100i. AI takes your image efficiency to the following degree. By AI, the projector mechanically reads the lighting circumstances and adjusts the picture high quality in actual time, enhancing brightness and coloration in accordance with the surroundings. Moreover, you possibly can benefit from the AI Cinema Mode in our new projectors.

How is BenQ positioning itself within the Indian projector market in comparison with native and international rivals?

There’s international competitors on this section, however we’re proud to be the market chief and are performing very nicely. At our firm, we imagine in setting tendencies quite than following them. For instance, with our W5850 and W4100i projectors, we launched AI Cinema-bringing cutting-edge expertise to the forefront. We all the time try to be the primary to ship superior improvements within the projector section for our customers.

Which area in India is the most important marketplace for BenQ by way of projector, and the place are you seeing the best gross sales?

In India, we’re seeing the best demand for projectors from the South and West areas. There’s clearly stronger demand within the South and West in comparison with the North and East. The primary motive is that individuals in these areas are extra enthusiastic about films and content material. They take pleasure in watching content material on the large display screen. Mumbai, being the hub of Bollywood, is a vital marketplace for us. The scale of properties in Mumbai could also be comparatively small, however the ardour for cinema retains that demand cheap. In Andhra Pradesh and Telangana, persons are very smitten by films, and with properties getting extra spacious, we’re seeing good demand from these areas as nicely.

Can a projector substitute a TV sooner or later, and the way do their life cycles differ?

Sure, this may occur, however it will likely be partial. It can’t be stated that projectors will fully substitute TVs sooner or later. For instance, a house projector might substitute a sensible TV bigger than 75 inches. The explanation for that is {that a} TV is a direct mild supply, like a lightweight bulb you are taking a look at. However, a projector depends on mirrored mild, which is far softer. Due to this, individuals who need to eat content material on a bigger display screen are more and more turning to projectors. As for the life cycle, it is nearly comparable between the 2.