Deezer announced on Friday that it’ll begin labeling albums that embody AI-generated tracks as a part of its efforts to fight streaming fraud.

The corporate stories that about 18% of the music uploaded every day — greater than 20,000 tracks — is now absolutely AI-generated. Though most of those tracks don’t go viral, Deezer says round 70% of their streams are pretend and that they’re designed to earn royalties fraudulently.

To fight this, AI-generated tracks on Deezer are actually clearly tagged. These tracks additionally received’t seem in editorial playlists or algorithm-based suggestions, and fraudulent streams are being filtered out of royalty funds.

The corporate says the brand new labels will likely be a recreation changer in serving to listeners decide the distinction between human-created music and AI content material.

Deezer notes that for now, AI-only songs make up simply 0.5% of all streams on its platform, however that the pattern is rising quick.

“We’ve detected a big uptick in supply of AI-generated music solely prior to now few months and we see no signal of it slowing down. It’s an industry-wide challenge, and we’re dedicated to main the best way in rising transparency by serving to music followers determine which albums embody AI music,” stated Deezer CEO Alexis Lanternier in a press release.

“AI just isn’t inherently good or dangerous, however we consider a accountable and clear method is vital to constructing belief with our customers and the music {industry},” he continued. “We’re additionally clear in our dedication to safeguarding the rights of artists and songwriters at a time the place copyright legislation is being put into query in favor of coaching AI fashions.”

Deezer utilized for 2 patents in December 2024 for its AI Detection expertise, which it says is concentrated on two other ways of detecting “distinctive signatures” which are used to inform the distinction between artificial content material and genuine content material. 

The transfer comes as Common Music Group, Warner Music Group, and Sony Music Leisure are reportedly in talks to license their work to AI startups Udio and Suno. The startups are being sued by the document corporations for copyright infringement, and any deal would assist to settle lawsuits between them, Bloomberg reported earlier this month.