Apple is curious about tapping generative synthetic intelligence to assist pace up the design of the customized chips on the coronary heart of its units, its high {hardware} know-how government stated in non-public remarks final month.

Johny Srouji, Apple’s senior vice chairman of {hardware} applied sciences, made the remarks in a speech in Belgium, the place he was receiving an award from Imec, an impartial semiconductor analysis and growth group that works intently with a lot of the world’s largest chipmakers.

Within the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple’s growth of customized chips from the primary A4 chip in an iPhone in 2010 to the newest chips that energy Mac desktop computer systems and the Imaginative and prescient Professional headset. 

He stated one of many key classes Apple realized was that it wanted to make use of essentially the most cutting-edge instruments accessible to design its chips, together with the newest chip design software program from digital design automation (EDA) companies.

The 2 largest gamers in that trade – Cadence Design Programs and Synopsys – have been racing so as to add synthetic intelligence to their choices. 

“EDA corporations are tremendous essential in supporting our chip design complexities,” Srouji stated in his remarks. “Generative AI strategies have a excessive potential in getting extra design work in much less time, and it may be an enormous productiveness increase.”

Srouji stated one other key lesson Apple realized in designing its personal chips was to make large bets and never look again. 

When Apple transitioned its Mac computer systems – its oldest lively product line – from Intel’s chips to its personal chips in 2020, it made no contingency plans in case the change didn’t work.

“Shifting the Mac to Apple Silicon was an enormous guess for us. There was no backup plan, no split-the lineup plan, so we went all in, together with a monumental software program effort,” Srouji stated.

© Thomson Reuters 2025

© Thomson Reuters 2025

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