Apple has been releasing its base iPhone fashions alongside the Professional variants for years. Now, the Cupertino-based tech large appears to be planning to refresh this long-standing custom of launching all flagship iPhone fashions in September yearly. Apple is but to disclose its authentic plans, however famous analyst Ming-Chi Kuo has claimed the corporate will shift to a twice-a-year launch schedule. Apple is claimed to be planning to launch higher-end iPhone fashions within the fall launch window, whereas the funds variations could land available in the market within the first half of the next yr.

Apple Would possibly Shake Up iPhone Launch Timeline

TF Securities Worldwide analyst Ming-Chi Kuo shared the potential launch timeline of future iPhone fashions on Monday. Apple will reportedly launch cheaper iPhone fashions within the first half of yearly, following the launch of Professional fashions from the identical collection within the fall of the earlier yr. The launch of iPhone 17 is more likely to proceed as regular this yr with 4 fashions — iPhone 17 Professional Max, iPhone 17 Professional, iPhone 17 Slim, and iPhone 17. The model is claimed to announce the iPhone 17e within the first half of 2026.

As a substitute of unveiling the complete lineup directly, Apple is claimed to launch solely the flagship iPhone 18 Slim, iPhone 18 Professional and iPhone 18 Professional Max fashions within the second half of 2026. They’re tipped to be launched alongside the primary foldable iPhone, probably in September. The usual iPhone 18, then again, is tipped to see the sunshine within the first half of 2027 alongside the iPhone 18e mannequin.

As per Kuo, Apple will carry its second-generation foldable iPhone, iPhone 19 Slim, iPhone 19 Professional, and iPhone 19 Professional Max within the second half of 2027.

Additional, Kuo states that the iPhone 19 Slim will characteristic a bigger show than the iPhone 18 Slim. The iPhone 17 Air, which is anticipated to go official this yr, is rumoured to get a 6.6-inch OLED show with a 120Hz refresh fee

Kuo believes that Apple’s transfer towards a bi-annual iPhone launch technique is basically pushed by fierce market competitors, particularly in . Launching iPhone fashions within the first half of yearly would possibly assist the corporate shut the advertising and marketing hole. He goes on to say that Apple has to develop its iPhone lineup because the competitors is rising, and releasing all fashions collectively appears to be diluting firm’s advertising and marketing efforts.

If Kuo’s prediction proves correct, the revised launch schedule would mark a serious departure from Apple’s long-standing custom of unveiling the latest iPhone lineup every September. Just lately, a report by The Data suggested a staggered rollout for the iPhone 18 collection.