CyberPowerPC India has introduced a brand new marketing campaign which goals to make the PC shopping for expertise in India a extra clear one. With ‘Play Assure’, the Indian arm of the US-based retailer gives assurance to consumers that their bought customized PCs shall be constructed utilizing brand-new, real components sourced from authorised producers. As a part of this initiative, the corporate additionally guarantees one yr of on-site help with licensed technicians assigned for repairs or replacements.

CyberPowerPC India’s Play Assure Marketing campaign

CyberPowerPC India says it goals to bolster consumers’ confidence within the efficiency and reliability of their methods. These high-investment purchases are sometimes made with out getting hands-on expertise and thus, rising uncertainty about their efficiency, at the least till they convey it dwelling and run video games.

Calling it a “first-of-its-kind” offer within the nation’s customized PC market, the corporate introduces a 30-day satisfaction assurance on its Play Prepared methods. If players should not glad with their methods, they will return it inside the 30-day return window. This initiative has been introduced amidst a NeoGrowth examine which highlighted that 54 p.c of customers in India desire on-line purchasing as a result of uncertainty over authenticity and product high quality.

The corporate guarantees that the customized PCs shall be constructed utilizing one hundred pc brand-new components that are sourced from authorised producers. It is not going to contain refurbished components or elements imported from grey markets.

Additional, it’ll perform a pre-dispatch efficiency testing which covers CPU, GPU, reminiscence, and thermal elements to make sure high quality management. As per CyberPowerPC India, every system will include pre-installed Microsoft Home windows put in on the BIOS degree. That is claimed to remove post-purchase license points or any hidden software program prices.

Customized PC purchases may also bundle one yr of on-site help. If customers encounter any issues with their methods, they are going to be supplied with licensed technicians that may go to their areas for repairs or replacements, relying on the severity of the problem. CyberPowerPC India says it’s also investing in India’s PC market and dealing behind the scenes to make high-performance accessible to a wider vary of players at extra inexpensive value factors.