International pill shipments rose to 148 million items in 2024, in accordance with a Canalys report, marking a 9 % improve over the earlier . After three years of decline, the pill market seems to be rising, and Apple retained its place on the high with 56.9 million items shipped and a 38.6 % market share. The subsequent 4 positions have been taken by Samsung, Lenovo, Huawei, and Xiaomi, in the identical order. Amazon, which was in fifth place a in the past, was reportedly displaced by the Chinese language smartphone maker.

Apple’s iPad Shipments Grew 5.3 % in FY 2024

Based on the Canalys PC Market Pulse for 2024, shipments for tablets grew by 9 % final , with over 147.6 million items shipped. Shipments in This autumn 2024 rose 5.6 %, reaching 39.9 million items. The shipments of tablets have lastly elevated, after three consecutive years of decline, the market analysis agency says in its report.

International pill shipments between 2016 and 2024
Picture Credit score: Canalys

Apple shipped 56.9 million iPad items and led the market final , with a 38.6 % market share. The corporate’s gross sales in This autumn have been boosted by the launch of its newest iPad Air and iPad Pro fashions. Samsung was in second place at 18.8 %, after transport 27.8 million tablets. Huawei and Lenovo each shipped 10.4 million items, however the former had a 7.3 % market share, whereas the latter’s was barely decrease at 7.1 %.

Xiaomi unseated Amazon from the listing of high 5 manufacturers, transport 9.2 million tablets, and bringing its market share to six.2 %. The Chinese language smartphone model grew 73.1 % in 2024, permitting it to switch Amazon among the many high manufacturers in Canalys’ report.

The analysis agency additionally highlights efforts taken by Chinese language pill producers to carry on to (or improve) their market share within the nation. For instance, the Xiaomi Pad 7 Pro was launched in This autumn 2024, whereas Honor has launched ‘bundling’ gives within the UK, in accordance with the report.

“Shopper tablets are set for a extra constrained efficiency this , however there shall be pockets of alternative for distributors to focus on,” mentioned Himani Mukka, Analysis Supervisor at Canalys. The market evaluation agency says 52 % of surveyed channel companions mentioned they count on business pill shipments to extend over the course of this .