HMD Global, the corporate identified for its Nokia-branded telephones, has introduced its rebranding plans on the Cellular World Congress (MWC) 2024 occasion in Barcelona on Sunday (February 25). The Finnish cellular producer has revealed that it’s going to launch a Barbie-branded flip cellphone later this yr in partnership with Mattel. The corporate has additionally launched a picture suggesting a pink color scheme for the upcoming retro characteristic cellphone. Additional, HMD is eyeing to deliver again one other iconic Nokia cellphone design this yr.

HMD, which stands for Human Cellular Units, confirmed its rebranding efforts throughout MWC 2024 signaling a brand new course for the corporate. The corporate that has completely offered telephones below the Nokia model title for the previous seven years revealed its plans to launch smartphones bearing its personal HMD title. It might observe a multi-brand technique by making HMD authentic gadgets and persevering with to promote Nokia telephones. HMD says that it’s going to make telephones which can be “reasonably priced, stunning, fascinating, and repairable.”

The smartphone producer confirmed plans to introduce a Barbie-branded flip cellphone in the summertime this yr in partnership with toy maker Mattel. The HMD has not revealed the design of the upcoming retro characteristic cellphone however gave us a glimpse on the pink end. The corporate has additionally confirmed that it’s going to deliver again an “iconic Nokia cellphone” this summer time. An HMD-branded smartphone may also see gentle in the identical timeline.

HMD
Picture Credit score: HMD

HMD additionally goals to spice up repairability and scale back the variety of steps wanted to repair a damaged display of the smartphone. Final yr, the corporate launched the Nokia G22 in partnership with restore specialists . The handset consists of replaceable components and toolkits in order that prospects can repair their telephones themselves.

Additional, the model expects half of the smartphone gadgets offered globally in 2024 to be repairable. Moreover, HMD is launching a primary model toolkit for builders and companies with open design information and knowledge on software program integration.

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