Samsung tried to beat Apple to the punch by releasing the Galaxy S25 Edge final month. Rumors have swirled about Apple creating an ultra-slim iPhone 17 Air, and the Galaxy S25 Edge was quickly teased in January 2025, launching in Might. Whereas the corporate could have thought it had lastly received a serious race towards the Cupertino-based tech large, the Galaxy S25 Edge may turn into one more case of Samsung focusing and allocating sources within the unsuitable locations.

I purchased the Galaxy S25 Edge, and even Ican see the telephone’s obvious flaws. I asked for Samsung to make this kind of ultra-thin smartphone method again in November, in actual fact. To make this sort of controversial, area of interest gadget successful, Samsung wants to handle its flaws head-on. Not faux they do not exist, which is what it’s doing.

Even followers of the Samsung Galaxy product line appear to hate the Edge, and that is not an exaggeration. Posts on the Samsung Galaxy subreddit — a spot the place you’d anticipate the sentiment round Samsung gadgets to be considerably favorable — are affected by complaints in regards to the new gadget. One remark known as the Galaxy S25 Edge the “dumbest Samsung ever” and added that it was “overpriced, pointless, and false commercial.” It has over 100 upvotes.

Samsung hasn’t disclosed early sales figures for the Galaxy S25 Edge, which is considerably odd for the corporate. It typically shares gross sales information from its pre-order and launch interval in its dwelling market of South Korea, nevertheless it uncared for to take action for this launch. SamMobile studies that its sources say gross sales are beneath expectations for the smartphone.

If that is true, I am not stunned. Samsung’s messaging relating to the Galaxy S25 Edge has been removed from clear. As an alternative of collaborating with Doechii, the model ought to have tried to persuade those that the Galaxy S25 Edge is not a flawed smartphone. Samsung ought to remind them that each one the thick, heavy, and ponderous smartphones in the marketplace are actually the flawed ones.

That is why I purchased the Samsung Galaxy S25 Edge to replace my iPhone 16 Pro. The latter is thick and heavy to the purpose that it is inconvenient. All of the function benefits it has over the Galaxy S25 Edge are inconsequential due to its measurement. I do not need to maintain the telephone up at a live performance and use its 5x telephoto lens as a result of it is heavy. Nor do I need to preserve it in my pocket on the health club, or struggle a weight imbalance when utilizing the on-screen keyboard.

The Galaxy S25 Edge can go extra locations and do extra issues as a result of it’s skinny, not despite its thickness. The battery life concern is wildly overblown — simply purchase a MagSafe/Qi2 battery pack and cease worrying about it altogether. Cost your telephone when you may all through the day, like in your automotive or at your desk, and the Galaxy S25 Edge can free you from a big-battery smartphone that appears like a brick.

That is how I’d’ve pitched the Galaxy S25 Edge to smartphone customers. Samsung did not do any of that, and it may very well be a deadly error for the Galaxy S25 Edge.

As soon as once more, Samsung is not listening

It is a traditional case of Samsung not listening to or understanding its prospects. Final yr, Samsung copied Apple in designing the brand new Galaxy Watch Ultra and Galaxy Buds 3 Pro. Issues received so dangerous a Samsung govt was reportedly livid with the so-called “design plagiarism.”

Extra not too long ago, Samsung launched One UI 7 with iOS-like options, resembling a break up notification shade and fast settings panel. Longtime Galaxy users aren’t happy. And to high issues off, the Galaxy S25 Edge seems to be like a carbon copy of the iPhone 16 from the again.

All these controversial adjustments aren’t working. Counterpoint Research not too long ago revealed that the highest 4 best-selling smartphones within the first quarter of 2025 have been all iPhones. The primary Samsung telephone on the listing earned the fifth-place slot, and the flagship Galaxy S25 Ultra fell to seventh place. For perspective, the Galaxy S24 Extremely was the fifth best-selling telephone in Q1 2024 a yr in the past — additionally behind 4 iPhones.

Samsung does not look like adapting or adjusting to suggestions. With software program updates like One UI 7 and telephone releases just like the Galaxy S25 Edge, it is creating merchandise that its high supporters actively dislike.

It is a good telephone that I feel is misunderstood, and I blame Samsung for that, not the contrarians. The corporate made a telephone that it wanted to essentially promote to its buyer base, regardless of its shortcomings, and it hasn’t. As an alternative, Samsung is bullishly (and foolishly, I’d say) saying that the Galaxy S25 Edge is not a flawed telephone in any respect.

“We actually designed this from the bottom as much as be skinny. The purpose was to be skinny with out compromise,” stated Blake Gaiser, Samsung’s director of smartphone product administration in America, in an interview with Tom’s Guide. Gaiser additionally didn’t do much to address the concerns of people who aren’t happy with the telephone’s 3,900mAh battery or lack of a telephoto lens.

Samsung can not seem to learn the room, and that is true no matter whether or not I like the Galaxy S25 Edge (which I do).