Streaming companies surpassed each cable and community tv in complete viewership amongst individuals within the U.S. for the primary time in Could, based on a new report from Nielsen.

Final month, streaming companies accounted for 44.8% of all tv viewership, their largest share up to now. Nielsen discovered that complete viewership for cable and community tv accounted for 44.2% of all tv viewership.

When in comparison with Could 2021, streaming utilization has elevated 71%, whereas broadcast is down 21% and cable is down 39%.

The report additionally reveals that YouTube took the crown for highest viewership with 12.5%. Netflix adopted with 7.5% of complete viewership for the month.

Nielsen notes that free streaming companies have been a serious driver of streaming’s total success: PlutoTV, Roku Channel, and Tubi accounted for a mixed 5.7% of complete TV viewing in Could.