Apple shared a brand new video on Saturday, providing a hands-on expertise of the totally different Apple Intelligence instruments which are at the moment accessible on supported units that provide synthetic intelligence (AI) options. The newest video was launched days after the Cupertino-based tech large revealed a video showcasing use instances for its AI-powered picture clean-up instrument. The corporate first launched its suite of AI options in December 2024, with the discharge of the iOS 18.2 replace, however has but to launch the promised upgrades to Siri and sure different superior Apple Intelligence options.
Apple Showcases At the moment Supported AI Options
The brand new video was revealed on the corporate’s official YouTube channel, in addition to on different social media platforms. Simply shy of the six-minute mark, the video offers viewers a mini tour of all of the accessible AI instruments, together with the not too long ago launched Visible Intelligence, explaining how they is perhaps useful to customers.
Apple describes the video as a walkthrough of its AI suite, and it’s seemingly aimed toward advertising and marketing the options to these customers who’re but to be satisfied to improve to a tool that helps Apple Intelligence.
The video reveals the brand new the Clear Up instrument and its object removing functionality, Genmoji’s customized emoji creation, the Mail Summarise function, the advantages of its Writing Instruments, use instances of Visible Intelligence, and the way ChatGPT’s integration affords newer methods of creating extra of the AI instruments.
Other than that, the tech large additionally reveals that the AI options may be accessed with a appropriate iPhone, iPad, or Mac system. Notably, the appropriate units embody the iPhone 16 sequence, iPhone 15 Pro fashions, iPad mini with A17 Professional chip, and iPad and Mac fashions with the M1 chipset and newer.
Whereas the video is helpful for many who have not too long ago bought an Apple Intelligence-compatible system, or have simply acquired the options of their area, others are seemingly conscious of them as the corporate has been aggressively pushing these capabilities for the reason that launch occasion of the iPhone 16 sequence.
Nonetheless, the corporate’s newest wave of promoting might be aimed toward coping with the lukewarm response from customers and the low adoption charge. The tech trade-in platform SellCell revealed the outcomes of a survey in December 2024, the place it tried to know the significance of AI options in a smartphone for shoppers.
As per the survey, 47.6 p.c of surveyed iPhone customers expressed excessive curiosity in cell AI, nevertheless, an enormous 73 p.c of Apple Intelligence customers said that the brand new options have been both “not very beneficial” or they merely “add little to no worth” to their expertise.
Notably, 4 months have handed for the reason that survey, and the iPhone maker has launched new options corresponding to Visible Intelligence, which may have improved person notion about these instruments on Apple’s units.