Spotify on Wednesday introduced a handful of recent options designed to provide podcasts a extra distinguished place in its app because it battles with Apple and YouTube to grow to be customers’ most well-liked podcast streaming vacation spot.
The corporate says it would start recommending podcasts on its Dwelling web page and supply a Following feed for staying up-to-date with the newest episodes of your favourite exhibits. Quickly, Spotify may also roll out new instruments for podcast creators to advocate content material and higher have interaction with their followers in feedback.
The modifications, whereas comparatively minor, are part of Spotify’s rising efforts to compete with Apple’s Podcasts app and YouTube. The latter has been investing extra closely in podcasts lately. This month, as an illustration, YouTube launched its own weekly top podcast list to problem Spotify and Apple. That chart highlights some major differences between the platforms by way of what YouTube’s video viewers desire to observe.
In the meantime, Spotify has additionally invested in video podcasts, allowing all creators to upload video and incentivizing them with payments for profitable exhibits through its Partner Program.
Regardless of these efforts, YouTube stays the service to beat within the U.S., at the very least, the place one-third of weekly podcast listeners desire the Google-owned service to Spotify or Apple.
Spotify says the brand new podcast suggestions on the Dwelling tab have already began to roll out to world customers, and early suggestions suggests it’s led to extra customers partaking with podcasts, saving, and liking exhibits.
As well as, Spotify is introducing a Following feed that can function a devoted spot the place you possibly can see all the newest episodes launched by the podcasts you comply with, as an alternative of getting to go looking throughout the app. (To entry this characteristic, you’ll faucet on the Podcasts button on the high of the app, then the Following button that seems to its proper.)
Podcast creators will quickly acquire entry to a brand new characteristic that lets them level to different content material they point out of their podcast episode that can be discovered on Spotify — together with different podcasts, songs, audiobooks, playlists, and extra. This may grow to be accessible over the subsequent few weeks and shall be discovered on the episode web page.
In a smaller tweak, creators who take part within the feedback of their podcast pages on the app will be capable to use emoji reactions to reply to followers.
The corporate notes that creators are nonetheless in a position to management when feedback seem or choose out of displaying them on their exhibits or episode pages by way of their Spotify for Creators account.