Chinese language electronics firm TCL will launch a full touchscreen smartphone beneath the BlackBerry title in October – a month after Apple launches its new flagship iPhone 8 and a refresh of iPhone 7 gadgets.

Based on a report in , TCL’s Francois Mahieu mentioned the brand new cellphone would respect BlackBerry’s status for constructing “hard-wearing gadgets for clumsy worldwide travellers who might be working in all types of climate.”

“The principle function, past the full-touchscreen, is the (deliberate) IP67 water and dust-proofing, in addition to a battery rated to final for greater than 26 hours of combined use,” Mahieu was quoted as saying.

It’s clear that the corporate would preserve sturdiness and longevity as its largest promoting factors.

Mahieu claimed that quite a few iPhone and Galaxy customers would “make the swap” to BlackBerry come October. He mentioned that BlackBerry’s safety know-how will allow TCL to ship the “most safe Android cellphone on this planet”.

“We’re there to play. We’re simply enjoying with totally different playing cards, largely by pushing its strengths of battery life, safety and sturdiness,” he mentioned.

The system is anticipated to value lower than different flagships.

Telecommunications firm Optiemus Infracom owns the rights to fabricate and promote BlackBerry branded smartphones in India, Nepal, Bangladesh, and Sri Lanka.