Asus refreshed its ROG line of gaming laptops with Nvidia’s newest GeForce RTX 50 sequence GPUs in India this month forward of Computex 2025. Whereas the main target stays on gaming, the corporate’s high-end ROG Strix, Zephyrus and Move vary of laptops are additionally pushing AI efficiency on the again of Intel Core Extremely 9 and AMD Ryzen processors. Similar to its earlier launches, the Taiwanese producer has put emphasis on being first to market with the latest {hardware} improvements.

At Computex Taipei 2024, Asus was among the many first to debut its line of AI-powered Copilot+ laptops operating on Snapdragon X Elite chipsets. A yr later, as AI PCs change into extra ubiquitous throughout segments and worth factors come down, the corporate has seen the demand for AI-ready laptops go up in India. The response has been encouraging for the corporate’s new ROG lineup of laptops, as nicely, with over 100 pre-orders registered within the first two weeks of Might — the very best the corporate has seen previously two to a few years.

New GeForce RTX 50 Collection ROG Laptops

“I believe it is a constructive sign to Asus and to the gaming trade that finish customers are actually eagerly ready for the brand new graphics card and new chassis coming to the market,” Arnold Su, vp of the corporate’s client and gaming PC enterprise in India, advised Devices 360 after the corporate refreshed its ROG lineup within the nation earlier this month. Su spoke in regards to the firm’s newest launches, its technique with gaming and AI in India, the response to ROG Ally handheld available in the market and extra in a wide-ranging chat.

The graphics card market has seen a steady development in India, the Asus government stated, regardless of a slight dip within the total client pocket book shipments in 2023 and 2024. Su attributes this constructive trajectory of “so-called gaming machines” to their versatility. It is not simply players who’re shopping for gaming laptops. “Possibly 20-30 % of persons are utilizing it for content material creation or graphics card designing,” he stated.

With the brand new GeForce RTX 50 sequence ROG laptops, Asus first launched the higher-end fashions with GeForce RTX 5090, RTX 5080 and RTX 5070Ti on Might 2 and noticed over 100 pre-bookings with the typical worth per unit round Rs. 2.5 lakh. Final week, the corporate launched ROG Strix, ROG Zephyrus and TUF gaming laptops with the entry stage GeForce RTX 5060 laptop computer GPUs, which will probably be priced below Rs. 2 lakh. “We do not wish to watch for the complete 50 sequence to return after which we launch,” Su stated. “We expect for the reason that premium mannequin is already prepared in India, so we do not need our premium prospects to attend.”

The Asus ROG Zephyrus G14 (2025) is priced at Rs. 2,79,999

AI PCs

With its ROG vary, Asus is the market chief within the gaming PC section in India, however the firm has set formidable targets within the AI PC section, as nicely. With rising demand for AI-ready PCs, Asus has tried to distinguish its choices throughout three segments of “on a regular basis AI”, “next-level AI”, and “superior AI” PCs. “For on a regular basis AI, the usual, the benchmark is 10 TOPs (trillions of operations per second — a metric to measure AI efficiency),” Su stated. “After which for 45 tops, we name it the subsequent stage AI, which is equal to Microsoft’s Copilot+ PCs.”

Lastly, Asus’ high-end superior AI PCs include devoted Nvidia graphics — the ProArt, ROG, and TUF sequence of laptops — that may ship as much as 321 TOPs. Whereas the demand for AI PCs is regularly rising and the value level is coming down — Asus launched the Vivobook 16 Copilot+ PC with Snapdragon X sequence shipset in February at Rs. 65,990 in India — the section is not drawing on a regular basis customers.

Based on Su, individuals will start to make use of AI functions on their PCs with Microsoft including AI capabilities to its suite of apps, however they don’t seem to be utilising the total power of AI NPUs at this second.

“For those who discuss a working career or content material creator — possibly for instance, if I’m a graphic designer utilizing Adobe, which already makes use of AI to reinforce their software program. So possibly if I purchase a subsequent technology AI PC it may be significant to me,” Su stated. “However in the present day, for those who ask me, will I like to recommend a scholar to spend extra money to purchase a Copilot+ PC? To be sincere, I could not counsel. I could say, you simply purchase an on a regular basis AI PC. That’s enough for you.”

Asus has a 40 % market share within the AI PC section in India. Based on Su, AI PCs fashioned lower than 5 % of the corporate’s client pocket book shipments in 2024. Asus goals to extend the share of AI PC shipments within the nation to 10 to fifteen % by the top of 2025.

The ROG Ally X handheld launched in India final yr

What’s Subsequent for Asus Rog Ally 

Past gaming PCs, Asus has additionally discovered some success with its ROG Ally handheld in India, regardless of it being a distinct segment piece of {hardware}. The unique Ally launched within the nation in 2023 and Asus adopted it up with the ROG Ally X final yr. Based on Su, the hand-held has maintained constant gross sales in India over the previous yr.

“I may give you some knowledge factors. Now, on common each month, we’re promoting round 400 to 500 items of ROG Ally in India. It is fairly constant previously virtually one yr,” he stated. The quantity consists of each the ROG Ally and the upgraded ROG Ally X, however the latter’s share is small — round 5 to 10 % of the full, owing to its larger worth level.

“For those who see within the section, we’re promoting simply 400, 500 items in a month, so possibly 6,000, 7,000 items in a yr. Though I can not say it is dangerous, it isn’t already change into an enormous trade,” Su stated.

Su didn’t converse in regards to the firm’s India plans for the subsequent technology of the ROG Ally however stated that Asus would follow the gadget available in the market.

“However we will certainly proceed this section (in India), as a result of we see that there are prospects for 400, 500 items each month, no less than we should always proceed to see how we are able to determine a brand new space the place individuals wish to purchase it,” he stated.

Asus is reportedly engaged on the next-generation Ally alongside a second handheld stated to be a collaboration with Xbox — “Challenge Kennan”. Earlier this month, the puported Ally 2 and the Xbox-branded handheld surfaced on-line through a leaked FCC itemizing. Su, nevertheless, stopped wanting sharing any particulars on what individuals can anticipate from the corporate’s subsequent technology of handhelds. When Asus has information on the gadgets, he stated, individuals will know. “Identical as all the purchasers, I am additionally ready.”