What it’s worthwhile to know
- Look AI makes use of selfies and person information to create AI-curated, stylized style appears.
- Customers can additional discover appears, uncover merchandise, and make purchases from over 400 international manufacturers with a single faucet.
- Look AI is constructed on a three-layered AI structure, together with commerce intelligence, generative expertise, and transaction journeys fashions — aiming for hyper-realistic and customized outcomes.
Look is introducing a brand new AI-native buying expertise, which makes use of a selfie to curate generative visuals, which might additional be set in your smartphone’s lock display screen, and it’s dubbed Look AI.
Think about looking for an outfit via typical e-commerce shops, which often showcase a number of merchandise to browse or search. Look AI, however, places the person up entrance via their selfie and generates an AI-curated, stylized look.
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As seen within the shared photos, a person must open up the Look AI app, embody their selfie, and provides needed particulars like age, physique sort, gender, and hit generate. The app’s AI-native commerce engine then makes use of “diffusion fashions, personalization engines, and a dwell commerce layer that maps every person’s distinctive AI look to actual, shoppable merchandise from curated manufacturers throughout the globe.”
With only a single faucet, customers who click on their picture or add a related picture will be capable to discover appears and merchandise per their preferences, and moreover, they can even be capable to full the prompt product buy seamlessly. Look notes that these purchases will be remodeled 400 international manufacturers, together with Levi’s, Previous Navy, Tommy Hilfiger, and extra.
In a shared press launch, the corporate additional explains that the Look AI is constructed on a three-layered deep tech structure:
- Commerce Intelligence Mannequin; skilled on 20+ years of world commerce information, studying from new traits, cultures, and shopper conduct.
- GenAI Expertise Mannequin, producing hyper-realistic visualizations primarily based on hundreds of parameters resembling gender, physique sort, ethnicity, pores and skin tone, match, model, and season to simulate how a selected clothes will look on a person.
- Transaction Journey Mannequin, an agent that understands buying intent earlier than shoppers do, pairing visualizations with the best-matched product from tens of millions of catalogues globally.
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Look, an India-based advert tech agency additionally backed by Google, signifies that the preliminary mannequin is tailor-made to the style trade, additional needs to discover classes like magnificence, equipment, and journey later this yr.
Look AI right here is claimed to be utilizing its most superior proprietary AI fashions. It’s believed to be incorporating fashions like Google Gemini, Imagen on Vertex AI, with an intention to ship a hyper-realistic and customized expertise to customers.
Additionally, the app is designed as an opt-in platform that features privateness and person management. And the AI-based stylized appears will be saved or shared, and even set as wallpapers on lock screens, as aforementioned. It additionally needs to transcend app expertise because it needs to show telephones “into AI telephones, TVs into family commerce units, and model shops into AI shopfronts.”
Look AI, though primarily based in India, has moved to the U.S. with trials that started last year. Based on the corporate, the app’s U.S. trials have seen a “sturdy shopper engagement for inspiration-led buying.” The platform is claimed to have attracted greater than 1.5 million energetic customers, and half of them returned weekly after attempting the expertise.
For Android phones and iOS units, Look AI is launching as a standalone app globally via the Google Play Retailer and the Apple App Retailer, respectively. The corporate is promising the rollout with even deeper integrations for Android OEMs and telecom operators within the close to future.